Wednesday, May 9, 2012

Local Love: Preferred Plants

Despite living in Rochester for almost all of my 26 years, there are a significant number of places that I know I have yet to explore. Most of the time I seek out a new shop or restaurant because I heard about it through the grapevine. At times, I stumble upon something new by accident which is always a serendipitous moment seeing as though Rochester is only so big. And then there is that running list of places in my head that I keep in mind for when there is a rainy day or I find myself with nothing else to do. Enter Preferred Plants.
View from University Ave. on a chilly winter afternoon
For almost two years now, I have made it a point to buy myself fresh flowers on an extremely regular basis (ie. at least every 2 weeks). What started out as an act of independence and visual declaration of "I don't need a man to buy me flowers" has turned into more of a luxury that I find myself looking forward to. So when I first took notice of the sign outside the brick building on University Avenue, I made a mental note: flowers + new place = I'm interested.

Now you are about to find out just how overdue this post is. Months had passed and I had yet to stop in to explore my new "find". On a random February afternoon, I went to lunch with my friend Emily (who runs the lovely and made the commitment that afterwards I would drive past my house to visit the flower shop that had long been on my mental list. And so I present to you the first feature in my "Local Love" series featuring a peek at the beautiful blooms and unexpected finds that fill the meticulously merchandised space of Preferred Plants.
Entrance display to the left
Upon entering the building, I expected a wave of freshly cut flowers to fill my nostrils. Imagine my surprise when I rushed toward the bucket labelled "peonies',  pulled one out, only to realize I was holding a silk stem. It wasn't until I questioned the approaching associate "wait, these flowers aren't real?" and hearing her response when I realized they were indeed faux and this was no ordinary flower shop.
Single stem buckets
As I strolled through the store, admiring the converted warehouse space and home decor items that lined the shelves, a new-found wave of appreciation for fake flowers came over me. Not only were the flowers amazingly realistic, but they could last a lifetime. Beautiful and practical, what's not to love? [Ok, besides the amazing realistic smell].
Tulips on display
And the selection didn't stop at just single, silk stems. Everywhere I looked there was something new to look at. Large potted plants. Orchids. Seasonally-appropriate wreathes. And work benches lined with the start of custom arrangements.
Small arrangements & gifts
After speaking with the owner who just so happened to know Emily (see, I told you Rochester was only so big), I ended my visit by purchasing a pint-sized faux succulent that also happens to double as a candle. Seeing as though I have not one speck of a green thumb, it was the perfect solution to my weekly flower fix.
My succulent candle
So if you are in the Rochester area and searching for something to do during this particularly rainy week, go check them out. Plus, Preferred Plants is having a Mother's Day special through Saturday on all orchids and flowers, including free gift wrap with your purchase. And because of this awesomely timed coupon, I don't feel so bad about waiting 3 months to share! 


  1. I'm visiting Rochester in May, so I'll definitely have to check out this flower shop! Looks beautiful!

    1. Awesome! How long are you visiting for? Let me know & I'll give you some suggestions :)